Green Rizla, Red Rizla - now there's even pink! Which rolling paper should I buy?

At S&R Tradelink Wholesale, we pride ourselves on providing a wide range of wholesale Rizla rolling papers. All our pack sizes are wholesale and we only supply to bona fide retailers - so we're often asked why we stock such a massive Rizla range!

What are the differences between them all?

Size

Different rolling papers come in  different sizes, just like normal paper!  Regular papers will produce a 'regular' length cigarette, whereas Kingsize ones produce, you've guessed it, a kingsize cigarette when rolled with tobacco.  XXL are even longer.

The number of sheets in an individual pack varies too.  Different size packs may contain different amounts of papers.

Thickness & Rate of Combustion

When it comes to rolling papers, thickness and burn rate go hand in hand.

Thicker paper burns more quickly and offers a less intense smoke, whereas a thinner paper will burn more slowly and the smoke will be more intense.

Some say the thinner the paper the better the smoke, but in fact it is really down to personal preference.  Thinner, longer papers tend to be most expensive - but they are recommended for more experienced rollers, so thicker papers are often the best sellers and the mainstays of the range for your everyday convenience retailer, who will normally only offer one or two Kingsize Slim ranges.

Green Rizla has rounded tips

Some papers, like green Rizla (by far and away the UK's best seller) have rounded tips.  This makes it easier to use them in a traditional cigarette rolling machine.  They are medium thickness and are easy to roll.  Red Rizla are the same thickness but do not have rounded tips.

We offer Green Rizla in both Regular and Kingsize, as well as multipacks.

Rizla blue are thinner and finer than Green or Red Rizla.  Rizla silver are thinner and slimmer again.


What is the difference between Kingsize and Kingsize Slim?

We offer a range of kingsize and kingsize slim papers.  Kingsize refers only to the length of the paper.

Kingsize slims are only around 44cm in width.  This means less paper to roll with, giving a lighter 'outer' and thus a cleaner, slower burn.

Most retailers should at least stock Red, Blue, Green and Silver Rizla rolling papers in a range of sizes.



What about 'designer' Rizla papers?

We stock a range of thinner papers.  Rizla Black and Rizla Micron are very thin papers, producing a more intense smoking experience, but they are also harder to roll.  They are however a must-stock line for Head Shops and retailers in areas where rollers are more experienced.

Rizla Natura on the other hand are made from unbleached hemp and therefore offer a more natural rolling experience.

The new Rizla Pink Regular Smoking Papers are NOT just a pretty colour to attract female rollers.   The Paper is thinner then Red Regular and Green Regular Papers. The length of each paper is 70mm and the width is 36mm.  Made with Arabic gum, they roll easily and stick first time round.

Flavoured Rizla papers

We offer a wide range of flavoured rolling papers and flavoured blunt cigar wraps, but in the Rizla range the only flavoured paper is Liquorice.

That's a really basic introduction into rolling papers, however the S&R Girls are experts.

If you aren't sure which ranges will work well for your customers, give them a call on 01792 813906 - they will be happy to help!

Deliciously Dark - Grim Reaper & Black Magic Wholesale Vaping Liquids

At S&R Tradelink, we are always on the look out for new, exciting products for you to keep your customers engaged.

Our vaping liquid range has gone down a storm, so much so that we had to expand it with new, premium vaping liquid ranges from Grim Reaper and Black Magic.

These vaping liquids are luxury products and are suitable for advanced vapers.

They have a 70/30 VG blend, and will therefore give a good, intense vape.

The range of flavours is huge and the attractive packaging is distinctive.  These vaping liquids were designed to stand out from the crowd.

This delightfully dark vaping liquid could set a new trend - though fans of the liquid are so cool, they probably don't want to be seen as trendy, this is a great range of products that will suit tattoo parlours and vaping shops.  Perfect to stock with our new vaping pen range

Want more sales? Get your customers interacting with your stock!

S&R Tradelink's marketing expert Lisa explains why engaging your customers will help your bottom line!

Every piece of marketing research out there consistently shows that not all consumers are price conscious and it is this group we need to target in order to grow sales.  These are the ones who will always buy something 'new', whether its a thinner, more natural rolling paper or the latest vaping flavour you picked up.

You are of course not in the cosmetics business, but smaller retailers could learn a thing or two from the way they engage their customers, many of whom will be local and regular.  Masters of this are a company called Benefit, whose policy is to get the customer sat on the chair while they try out all the latest products on them and SHOW them what to do with them.

Benefit products are great, and I like them, but so are the other brands.  Many similarly priced competitors have similar or better quality, and there are cheap alternatives which deliver good results - however, from the moment I sit down, I'm buying the brand because they make me feel confident that I need it - and it works.  Benefit stands are consistently the busiest - because they turn their customers into brand ambassadors through product engagement.

In a former life, I ran a tapas bar - my % sales of premium wine sales was higher than most of my peers, despite the fact we were a very small outlet - my secret was letting customers have a small taste of what I was drinking - and I never, ever drank the cheapest wine!  At the cost of one bottle every few days, I sold 2-3 times more wine at a higher profit margin... and the customers who drank it would bring their friends in to try it... but how-, you may ask, does that relate to smoking accessories?

The answer is to do the same with your smoking accessories - get some of your more loyal customers interacting with your premium products.  A percentage of your customers want to feel special and will upgrade to a product with a higher margin, and they will thank you for it! You just need to hook them in.

One individual packet of smoking papers costs you peanuts, so if you have a new brand in, let your regulars who seem receptive to an upgrade have a look and feel of one or two papers out of an open pack you keep by the counter and ask them what they think!  You'll find that by letting them engage with the product, some of them buy a pack of the new papers to try - and still buy the ones they originally planned to get, because people are creatures of habit.  They will be trying the new brand with a positive perception.

Similarly, if you tell them why the new brand is special whilst they are engaging with your product, eg these are thinner, these are all natural, these are flavoured etc. your customer feels they have valuable information.  Another class of people like to feel special and they will market your products for you as they go and share their new found knowledge with their friends - and that customer is less concerned with price, and will feel loyal to the ' teacher'.

It doesn't work for every customer, you will always have your die hard green rizla smoker - and thats ok, but you will make a difference where you can to the customer who is not price conscious, and they are the ones who will come back and ask you what's new next time... relationship established, and all for the price of a few papers.

Here's some products which are perfect for this:

Rizla Pink - with a whole new group of women turning to rolling, these papers are delightfully different and are an easy sell if you have female customers

Palmer Filter Tips - a brand they won't have heard of yet, but one that's fast developing a firm following in the UK!

New Vaping Liquids - check out our premium new e-liquid ranges

Go on, give them a try... and start to build a loyal following.

A RAW history of rolling paper sizes

We may sell a wide range of wholesale RAW rolling papers, in fact the range seems to be continually expanding with the new wiz Khalifa products.

However, have you ever wondered how it all started?

Here's a handy video from the RAW team:

The Raw Foundation - a lot more than just Rolling Papers

RAW Natural Rolling Papers are one of S&Rs best selling wholesale rolling papers, and demand for certain lines such as Raw Classic Kingsize, Raw Connoisseur and Raw Connoisseur Organic just seems to grow month on month.  RAW papers are simply less processed rolling papers that contain a hybrid blend of unbleached (not chlorine whitened) fibers.  This gives RAW papers their translucent natural light brown color. 

You may not know that by purchasing authentic RAW products from an official RAW wholesaler like S&R Tradelink, you are not only offering your customers the highest quality products, but by supporting the RAW brand, you are also supporting an exceptional foundation that helps improve lives across the globe.

"Do your little bit of good where you are; it’s those little bits of good put together that overwhelm the world." - Desmond Tutu

The RAW foundation was set up by RAW founder Josh Kesselmann, with the aim of giving back.  Raw donates a significant portion of its profits to extremely worthwhile causes and projects via the foundation, including feeding malnourished children, running a hospital of last resort and supporting sustainable water supplies by establishing wells in areas prone to drought.

Whilst the foundation does support some local projects, much of the projects are in countries where there is massive need for support and investment.  Josh runs the foundation based on what he terms ''enterpreneurial Philanthropy', which is summed up as saving and improving the highest number of lives possible with the available resources, i,e, projects are chosen where investments are likely to have the highest impact.

The foundation has run projects across the third world, and you can read more about its fantastic projects on the RAW Foundation homepage.  

The beauty of all of this charitable work is that you can support it simply by buying the stock that your customers want to buy anyway, and RAW will do the rest!  We think that's a pretty awesome win/win for our customers, and we're proud to let S&R Customers know that buying real, authentic products not only helps your business but saves lives too!

Wholesale Raw Rolling Papers advice - how to roll a raw cone

At S&R Tradelink we always look for little things that make your job as a retailer easier.

A lot of our smoking accessories retailers may be asked questions about rolling, but not actually be smokers themselves.

We therefore thought our customers may appreciate this short instructional video showing how to roll using a RAW cone.

You can buy wholesale RAW rolling papers on our wholesale website, http://srtradelink.co.uk



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